As soon as users go to your page, they evaluate it and decide whether to subscribe.
Studies show that the human brain simultaneously decodes image elements while text takes longer to process.
Conclusion: The look of your account affects how many of your followers will eventually become your customers. That’s why it is so important to take into account all the nuances when designing a profile.
Having looked at the profile header, everyone should understand where they are and how you can be useful or interesting for them. For the description, choose the language that is close to your target audience.
Specify the methods of communication. Check your email regularly, answer calls, and be ready to meet customers at the address if you have an offline store.
What to write about yourself? List the types of products, and tell what you do. Submit a special offer: discount, free useful material, etc.
You can add your branded hashtag or a relevant hashtag that is popular among your audience.
When paying attention to your profile design, don't forget what your audience wants to see. It is your brand, your services, and products that should be reflected through the page design.
Chasing trends is another mistake that often forces brands to drastically change their profile visual style. This is misleading to users. If you decide to change your style, do it gradually.
Failure to plan your feed ahead can lead to confusion, for example, if there are conflicting photos next to each other. A good solution would be to use post scheduling services. They save a lot of your posting time, especially if you have multiple accounts, help maintain a consistent posting style, and post on time. One such platform is Postoplan (https://postoplan.it/), a smart system for automating posting, planning, and promoting publications. It allows you to schedule posts on your Instagram (Запрещенная в РФ организация) feed and stories, work with many other social networks and messengers, and has two cool photo editors.
Where can you find ideas for designing an account? Best of all, from design resources or market leaders who set trends. Interesting, non-standard solutions can be found by keywords.
We would like to end the article with the words of Jeffrey Zeldman: “Content precedes design. Design in the absence of content is not design, it's decoration." So, pay attention not only to the visualization but also to the content. Be creative and inspire others!
